Last weekend, nine of our chapters participated in our first case competition. Hosted by our BYU chapter, the snowy sights of Provo, Utah provided a scenic backdrop for two days of discussion on the strategic questions facing Facebook after the 2016 U.S. election.
Douglas Schoen, a well-known Democratic campaign consultant who has worked for former President Bill Clinton and New York City Mayor Michael Bloomberg, delivered the keynote. Schoen discussed his latest book, Putin on the March, in which he writes about Russian President Vladimir Putin's mission to expand Russian influence around the world. He discussed how Putin's meddling impacted the 2016 election cycle and the resulting effect this interference has had on Facebook.
The judges for the case competition were Brian Tanner, a social media professional; Eliot Jacobsen, a prominent entrepreneur based in Utah; Grant Calder, CEO of Wispeo; James Copland, a legal expert and Manhattan Institute senior fellow; Scott Kaufman, a digital marketing entrepreneur; and Wade Eyerly, a travel entrepreneur.
With two rounds of cases, nine student teams from our chapters at Baylor Hankamer, BYU Marriott, Chicago Booth, NYU Stern, Rice Jones, UNC Kenan Flagler, USC Marshall, UVA Darden, and Yale SOM shared detailed presentations to our judges.
In addition to the cases, the weekend included dinners, networking events, an excursion to the small town of Park City, and, most notably, Friday afternoon skiing at Sundance.
Congratulations to our BYU chapter for winning the competition, the runner-up USC Marshall, the third place tying teams of UVA and NYU, and all of the participating schools. Thank you to the judges, our host chapter BYU, and all others who made this first case competition a success.
Head over to our @smithsoc Instagram for more pictures from the weekend.