The story of Uber’s rise to success is a testament to disruptive innovation and a rare type of leadership that does not allow for failure, whatever the cost. When the goal is to join the ranks of Elon Musk and Steve Jobs, regulatory battles and PR nightmares are constant obstacles that demand creative, and sometimes unpopular, solutions. At our upcoming private dinner, Adam Lashinsky, author of Wild Ride: Uber’s Quest for World Domination, will share the full story of Uber’s quest to become a global hegemon, drawing upon his personal, in-depth interviews with Travis Kalanick.

As the Executive Editor of Fortune Magazine, Adam Lashinksy covers Silicon Valley’s most successful tech leaders.  He is also the author of Inside Apple, which reveals the inner workings of Steve Jobs’ secret systems—the tactics that put Apple on the map. In his latest book, Wild Ride, Lashinsky traces the story of Uber’s murky origins, through its current fights against regulators, and explores the company’s goals for the future, including leading the self-driving car industry.

Complimentary copies of Wild Ride will be available for attendees.  

About the Speaker

Adam Lashinsky is the executive editor of Fortune. He joined Fortune in 2001 and is the author of the 2012 bestseller Inside Apple. He is editorial director of the Fortune Brainstorm Tech conference and a co-chair of Fortune Global Forum. He also appears regularly on the Fox News Channel.