At UNC's Kenan-Flagler Business School, economist Bryan Caplan delivered a lecture titled "Unbeatable: The Brutally Honest Case for Free Markets." Drawing from his forthcoming book, Caplan challenged prevailing economic narratives, arguing that free markets are not only efficient but morally superior. He critiqued government interventions and highlighted how social desirability bias often leads to policies that sound good but yield poor outcomes.

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